Assignment #7 -- Advertisements

1. Instrumental

This Magnetic Ironing Blanket is an example of instrumental advertising because it fulfills the goal to high a problem or need and allows for a wish to be carried out. Moreover, it conveys both the messages of problem solving and innovation because it solves the problem of a bulky ironing board that you have to take out and put away, and it original never before seen or used. This product is instrumental in completing the duties of laundry and the ad further portrays its usefulness by showing how it is used and how it will enhance one's life.

Source: http://i04.hsncdn.com/is/image/HomeShoppingNetwork/prodfull/improvements-magnetic-ironing-blanket-d-2014022412021353~7365722w.jpg

2. Relational

The Disney Credit Card proves that this particular product provides a positive and heightened experience as well as getting the consumer to dream about something because of the words "Make Disney dreams come true on vacation... and every day." Because Disney is known for making dreams come true and enhancing happiness, they are selling the idea that if yo use this credit card, every purchase and every day that you use it will be in accordance with the Disney dream and happiness felt.

Source: https://secure-disneyland.disney.go.com/disney-visa-card/media/1.27.0.0019/img/nonGlobal/dlr/save-40/DVIC_DLR_Incentive_static.gif

3. Testifying

This Kim Kardashian Skechers Shape-ups Endorsement is an example of a testifying advertisement because the sender uses a testifying person to support the receiver through the agony of choice regarding goods or services. Ultimately, the inferred message could be "Use Skechers shape-up's and have a great, fit looking body like Kim Kardashian!" Moreover, because Kim Kardashian is such an icon for body type, her endorsement of Skecher's Shape Up's gives consumers the idea that they can achieve the same results by using the shoes.

Source: http://www.shefinds.com/files/2011/11/skechers.jpg

4. Comparative

This advertisement demonstrates comparative advertising because two products, one of Bounty (right) and one of a competitor/off-brand (left) are being compared and clear differences are shown. The  Bounty paper towels (right) seem to be absorbing more liquid because more liquid is shown in the paper towel; whereas the opposite is found with the the off-brand (left). It is common knowledge that the off-brand is generally less expensive, but I believe that Bounty is inferring that, "you get what you pay for" and Bounty does the better job in terms of absorption. 

Source: http://s1265.photobucket.com/user/iluvadoption/media/BountyPaperTowelsImage5.jpg.html