Assignment #8 -- Collage/Montage of an Issue

"The Glass Ceiling"

Sources: http://www.bpw-nc.org/Resources/Pictures/womensilhouette.png

http://www.kineticww.com/en-gb/home/our-current-thinking/moving-minds/2009/04/03/Focus_Group_AB_Businessmen.aspx

http://www.krystalonline.com/sites/default/files/glass-ceiling.jpg

Assignment #7 -- Advertisements

1. Instrumental

This Magnetic Ironing Blanket is an example of instrumental advertising because it fulfills the goal to high a problem or need and allows for a wish to be carried out. Moreover, it conveys both the messages of problem solving and innovation because it solves the problem of a bulky ironing board that you have to take out and put away, and it original never before seen or used. This product is instrumental in completing the duties of laundry and the ad further portrays its usefulness by showing how it is used and how it will enhance one's life.

Source: http://i04.hsncdn.com/is/image/HomeShoppingNetwork/prodfull/improvements-magnetic-ironing-blanket-d-2014022412021353~7365722w.jpg

2. Relational

The Disney Credit Card proves that this particular product provides a positive and heightened experience as well as getting the consumer to dream about something because of the words "Make Disney dreams come true on vacation... and every day." Because Disney is known for making dreams come true and enhancing happiness, they are selling the idea that if yo use this credit card, every purchase and every day that you use it will be in accordance with the Disney dream and happiness felt.

Source: https://secure-disneyland.disney.go.com/disney-visa-card/media/1.27.0.0019/img/nonGlobal/dlr/save-40/DVIC_DLR_Incentive_static.gif

3. Testifying

This Kim Kardashian Skechers Shape-ups Endorsement is an example of a testifying advertisement because the sender uses a testifying person to support the receiver through the agony of choice regarding goods or services. Ultimately, the inferred message could be "Use Skechers shape-up's and have a great, fit looking body like Kim Kardashian!" Moreover, because Kim Kardashian is such an icon for body type, her endorsement of Skecher's Shape Up's gives consumers the idea that they can achieve the same results by using the shoes.

Source: http://www.shefinds.com/files/2011/11/skechers.jpg

4. Comparative

This advertisement demonstrates comparative advertising because two products, one of Bounty (right) and one of a competitor/off-brand (left) are being compared and clear differences are shown. The  Bounty paper towels (right) seem to be absorbing more liquid because more liquid is shown in the paper towel; whereas the opposite is found with the the off-brand (left). It is common knowledge that the off-brand is generally less expensive, but I believe that Bounty is inferring that, "you get what you pay for" and Bounty does the better job in terms of absorption. 

Source: http://s1265.photobucket.com/user/iluvadoption/media/BountyPaperTowelsImage5.jpg.html

Assignment #6 -- Appropriation

Appropriation #1

Title: Michelangelo's McDavid

Source: http://www.econ.ohio-state.edu/jhm/arch/david/David_von_Michelangelo.jpg

Appropriation #2 

 Title: FREEDA Waxing Advertisement for a Brow Salon
Source: http://upload.wikimedia.org/wikipedia/en/1/1e/Frida_Kahlo_(self_portrait).jpg

Assignment #5 -- Social Campaigns

Social Campaign #1

This campaign transfers knowledge by reinforcing the idea that all women are different -- especially when it comes to their body types and obviously their ethnicities. It helps in shaping an attitude because currently, society expects women to look like the bottom group of girls -- the Victoria's Secret models. However, in reality, most women and their body types resemble that of the Dove women. The campaigns displays a drastic comparison and sheds light on what the majority of women look like rather than the minority of super model body types. The campaign's goal seems to be to get society to change their mindset, behavior, and norms of stereotyping women and possessing unrealistic expectations regarding their bodies.

Source: http://lunalunamag.com/2013/10/21/how-we-talk-about-weight/

Social Campaign #2

This campaign transfers knowledge by shedding light on the societal misconception that drunk driving and buzzed driving are different, when they really are not. It helps in shaping an attitude by showing two identical images of the effects of driving under the influence of alcohol but with two different captions that represent the same idea. This campaign aims to change behavior in the way of preventing people from drinking and driving altogether. In this ad, the an advertising strategy seems to be scare tactics because if drivers don't change their behavior and practice of drinking or driving, this could be them -- injured in the hospital.

Source: http://www.mullen.com/the-ad-council-cracks-down-on-buzzed-driving/

Social Campaign #3

This campaign transfers knowledge by informing the public of the presence of rape culture and taking a stand against it. Rape culture is where rape and sexual violence is an accepted and expected norm. This ad shapes an attitude by showing people that just because a girl is intoxicated and could be "way easy to hook up with", that doesn't mean that she consents to sexual activities of any sort. This ad can change behavior because it gives the example of this young man saying, "A girl that wasted is way easy to hook up with... so I made sure her friend got her out of there. She was in no shape to be going home with some guy." and taking a stand against women being sexual taken advantage of. The ad ultimately displays that even though two different outcomes can exist from a girl being intoxicated, there is only one right outcome -- and that is protecting the girl and removing her from a potentially dangerous situation rather than taking advantage.

Source: http://yoganonymous.com/photos-new-anti-rape-campaign-shames-the-perpetrator-not-the-victim/